“Cities create new ideas when they are on the cusp of change, when they are mixing outsiders and insiders, an old older is decaying and a new one coming into being, when central planning meets the market economy. Often in creative cities there is a sense of friction, turmoil even: the challenge is to make sure it leads to creativity and growth rather than instability.” -Richard Florida
Richard Florida, an American academic, believes that the key to a prosperous and renewed city are the people and the ideas that come hand in hand. He describes this group as “high bohemians,” whose ideas come together to create change and advancement in economic development, specifically in cities. The major creative class values individuality, meritocracy, diversity, and openness. In the future, the creative class will determine which businesses thrive or go bankrupt, and which cities will flourish or will fail.
This street art tour is catered towards visitors that want to experience the creative lifestyle, and city planners that need advice in how to transform their cities into a flourishing, creative area that appeals to the creative class. Join a day in the life of Savannah, a 25-year-old woman residing in the world’s most liveable city, Melbourne, Australia.