The Creative City: Urban Regeneration

deTour curated by: Unimelb 2016, Semester One

“Cities create new ideas when they are on the cusp of change, when they are mixing outsiders and insiders, an old older is decaying and a new one coming into being, when central planning meets the market economy. Often in creative cities there is a sense of friction, turmoil even: the challenge is to make sure it leads to creativity and growth rather than instability.” -Richard Florida

Richard Florida, an American academic, believes that the key to a prosperous and renewed city are the people and the ideas that come hand in hand. He describes this group as “high bohemians,” whose ideas come together to create change and advancement in economic development, specifically in cities. The major creative class values individuality, meritocracy, diversity, and openness. In the future, the creative class will determine which businesses thrive or go bankrupt, and which cities will flourish or will fail.

This street art tour is catered towards visitors that want to experience the creative lifestyle, and city planners that need advice in how to transform their cities into a flourishing, creative area that appeals to the creative class. Join a day in the life of Savannah, a 25-year-old woman residing in the world’s most liveable city, Melbourne, Australia.

References:
http://creativeclass.com/rfcgdb/articles/6%20Bohemia_and_Economic_Geography.pdf
http://www.uni-leipzig.de/~sozio/mitarbeiter/m19/content/dokumente/555/Creative_Class___Golinski_Mosebach.pdf

Locations for deTour

Location: Capitol City Commuter Path Savannah studied her passion, media and journalism at The University of Melbourne. She landed her dream job as an editor for a local magazine’s lifestyle column, putting her into the category of the “super…

Location: Queen Victoria Market. Savannah and other members of the creative group would much rather shop for fresh, local goods at places like the Queen Victoria Market using their reusable grocery bag, rather than consuming processed foods from…

Location: Tram ride home As Savannah travels home from the market a few tram stops away, she finds herself daydreaming of her travels around the world. Right after the second semester ended at The University of Melbourne, Savannah pursued her…

Location: Sister Bella artwork path. It is finally time for Savannah to relax with friends after a long week. Her artistic eye enables her to dress entirely in second hand clothing and accessories. Although her outfit she wears to Sister Bella…
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