Archetypes at Hosier Lane

Curated by Unimelb, 2015

This tour focuses on five different archetypes seen in a typical day at Hosier Lane. It captures how different audiences react to street art and the different ways they interact with it. The five archetypes I choose are: teenagers/young adults, backpackers, professional photographers, tourists, and brides and grooms.

Teenagers/Young adults

Even though the audience for this piece is broader than teenagers and young adults, most of those who stopped to photograph or admire this street art were in this category. Based on the computer-animated film Monsters Inc., Sulley and Mike Wazowski…

Backpackers

Backpackers are usually adventurous people in search of low-cost traveling wanting to get to know the locals and the sights the city has to offer. Backpackers are usually open-minded individuals who are amazed by different cultures. Many backpackers…

Professional Photographers

When creating this walking tour, I noticed that professional photographers would mostly photograph bigger murals around Hosier Lane. I don’t know if I noticed this because it was obvious what they were doing when they had their tripod ready and…

Tourists

When doing this category, my main target were middle aged tourists or families visiting the city. Due to the rise of the street art industry, graffiti has become a relatively mainstream practice. Therefore when planning a trip to Melbourne it is a…

Bride and Groom

Brides and grooms are usually there for the general feel of the laneway rather than for a specific art piece. When creating this walking tour, I had the opportunity to witness a couple taking their pictures and they were just all over the place.…